Social Media Outreach Strategies for Small Business

Social media marketing may seem very new, but many of the conventional marketing principles will still apply. People have to find their audience and they need to be able to appeal to them in the right way. They need to make sure their content is being shared and the links that they post are going to be transferred, or they will soon become invisible online. Social media is extremely useful, but for better or worse, a lot of people are well aware of that now. People who try to make it using social media are going to be competing against a shocking number of individuals in the process.

Ultimately, some of the most important social media outreach strategies involve establishing one’s audience. For instance, the people who are trying to sell books need to find people who are active on social media who are always interested in finding great new books or promoting them. They should also try to find potential readers who might be interested in their genre or in their topic. There are plenty of individuals who specifically like to promote indie writers, and these people can be valuable for anyone that is trying to establish a following on social media.


Of course, at that point, it is important for people to try to optimize their social media outreach strategies. Getting followers is always going to be helpful. Having a network of any kind can be extremely useful, or you can try using an influencer marketing platform like OutReachify. However, people can make their networks more effective, and they can try to ensure that they are effectively using the resources that they have. For one thing, people should pay attention to when their social media messages are being read and posted. It is possible that their followers aren’t paying attention to certain posts simply because their followers aren’t going to be signed in at that particular time for whatever reason.

Marketers should try to figure out when their followers and readers are likely to share their posts, and they should only post at that time. The time of day is an important factor, but so is the exact time of day. Different followers will have different posting patterns, and it is worthwhile to pay attention to them as well. On that note, it is also important to pay attention to which followers are actually the most active on social media in general, and which followers are the most active within one’s own network. People who are doing social media marketing should target these followers.

Trying to expand one’s network is certainly a good idea, but having a few exceedingly helpful followers is better than having an enormous network of followers who are completely ineffectual. This initially small network will expand quickly if the members of that network really are great followers. Some social media outreach strategies involve getting noticed initially. Other social media outreach strategies involve really developing a loyal following. Using a variety of strategies is a good idea. Learn more about us here.